![]() The amount of time it takes your web pages to load varies between devices. It’s worth noting that these customers are on different devices as well. Internet usage continues to rise, significantly increasing the number of potential online customers you can have. Although listed on the SEO Checklist for web developers, having a secure website goes beyond benefitting effective SEO As a bonus, you gain an advantage over other sites that have not been updated. At the very least, when web developers take the leap from HTTP to HTTPS, they are maintaining the site’s current audience. Google labels non-HTTPS websites “Not Secure” to alert its viewers, increasing the number of potential customers clicking off. These include the “Hypertext Transfer Protocol Secure (HTTPS)” label, padlock symbol, and green address bar. Stay on top of your web pages’ speed times and check on them as often as possible.Ī secure website has many indicators. This includes limiting the number of external media you embed, minimizing the use of widgets, and simplifying your theme. Take note of this on your growing SEO Checklist, and as a developer, do whatever you can to guarantee your team that your site loads in that time or less. How long would you wait for a web page to load before you click away? Most users only wait a few seconds before clicking off. ![]() Consequently, this allows your viewers to find your content much faster, increasing your site’s overall traffic. When web developers create a structured sitemap, search engines can crawl and index your site more efficiently. The majority of popular search engines recognize sitemaps and turn to them whenever the content is updated. In addition, XML sitemaps help websites accurately rank in SERPs. Also, keep them short and descriptive while using hyphens instead of underscores in between the words. As a developer, place keywords at the beginning of the URL as a part of your SEO Checklist. Thus, Google awards websites that follow proper structure with sitelinks. Keep in mind that Google significantly values user experience, which is partially reliant on the navigability of your site. Make sure even your products’ photos have them.Ī Uniform Resource Locator (URL), otherwise known as a “web address,” lets viewers know what webpage they will land on from the preview on the SERP alone. It is also more beneficial to manually customize metadata for each page to keep them more specific. Use keywords in your meta titles and meta descriptions to make your content more searchable. As a web developer, add metadata wherever applicable. ![]() This goes on behind the scenes of your browsing experience. The websites you visit and the search engines you use actually communicate using metadata. While SEO may still seem like a foreign concept for developers, here is an SEO Checklist for web developers that may help: When you help your team with SEO, you bring more people to your website, maximizing its full potential to serve your company. Implementing the strategies listed below can increase your ranking in Google’s Search Engine Results Pages (SERPs).
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